Brand guidelines · v0.1 · Sep 2026
hgih.in brand
The identity system for hgih.in — logo, colour, type and stationery, and how to use them together.
About the name. Although 'hgih' does not have a specific meaning in Indian languages, it may be associated with the English word 'high', suggesting elevation or a peak experience. Its playful phonetics could evoke a sense of fun or enjoyment.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “h” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1D4E89RGB 29, 78, 137#122F52RGB 18, 47, 82#F2A541RGB 242, 165, 65#141F33RGB 20, 31, 51#EFF2F7RGB 239, 242, 247Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Literata
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxElevate Your ExperienceH2 · 36pxElevate Your ExperienceH3 · 24pxElevate Your ExperienceBody · 17pxElevate Your ExperienceCaption · 13pxElevate Your ExperienceLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@hgih.in
www.hgih.in
Founding Team
hgih.in
hello@hgih.in · www.hgih.in
www.hgih.in
Explorations
Alternative wordmark directions considered for hgih.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.